How to Create Your Irresistible Life Coaching Offer

You’ve got the coaching skills and the passion to transform lives – but turning that into a clear, irresistible offer can feel like a puzzle. How much should you charge? What should you include? Here’s the truth: your ideal clients aren’t waiting for perfection – they’re waiting for clarity. So, How to Create Your Irresistible Life Coaching Offer? Let’s create an offer they can’t resist!

What You’ll Learn

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1. What Problem Do You Actually Solve?

Your offer starts with one specific transformation. New coaches often say “I help people live their best life.” That’s too vague. Instead, identify the exact problem you solve.

Before: “I help women find happiness” After: “I help women over 50 rediscover their identity after their kids leave home”

Write down three problems you solve exceptionally well.
Pick the one that lights you up and that people actually pay to fix.
This becomes your niche – the foundation of everything else.

2. How Do You Package Your Transformation?

Once you know your niche, decide how you’ll deliver results. The simplest coaching packages include:

Number of sessions: Start with 3-month packages (12 sessions)
Session length: 45-60 minutes works best
Delivery method: Video calls via Zoom keep things personal
Between-session support: Email check-ins (optional but powerful)
Resources: Worksheets, assessments, or action plans

Example package: “12 weekly sessions + personalized action plans + email support between calls = $1,800”

This clear structure helps clients understand exactly what they’re getting. Vague offers create confusion; specific packages create confidence.

3. What Should You Charge for Life Coaching?

Pricing terrifies new coaches, especially those over 50 who remember when $50 felt expensive. Today’s coaching market is different.

Start with $150 per session ($1,800 for 12 sessions). This positions you as professional without requiring years of testimonials.

As you gain confidence and results, increase to $200-$300 per session.

Pricing psychology tip: Offer three tiers using a tool like Paperbell to manage packages:

Starter: 6 sessions at $900
Standard: 12 sessions at $1,800 (most popular)
Premium: 12 sessions + daily Voxer support at $2,500

Most clients choose the middle option, and you’ve just tripled your perceived value.

Paperbell makes creating these packages simple with its drag-and-drop builder.

4. How Do You Communicate Your Offer’s Value?

Your offer needs a name that promises transformation, not just sessions.

Weak: “Three-Month Coaching Program” Strong: “From Empty Nest to Your Best: The Reinvention Program”

Write a one-paragraph description focusing on outcomes.

For example:

“Feeling lost after your kids moved out? This 12-week program helps you rediscover who you are beyond ‘mom.’

Through weekly coaching calls and personalized action plans, you’ll identify your passions, build new routines, and create a life that excites you.

Past clients report feeling purposeful, energized, and genuinely happy for the first time in years.”

Notice how this speaks directly to pain points and desired outcomes? That’s what sells.

5. What Bonuses Make Your Offer Irresistible?

Bonuses increase perceived value without adding work. Consider including:

Intake assessment: Personality or strengths assessment (free tools exist)
Resource library: Curated articles, TED talks, or book recommendations
Mid-program check-in: Extra 30-minute session at week 6
Completion certificate: Simple but meaningful recognition

Create these bonuses once using Canva for graphics and store them in Google Drive. Every client gets access at no extra effort from you.

6. Why Do You Need a Guarantee?

Money-back guarantees remove risk and boost conversions.

Offer a simple promise:

“If you attend all sessions, complete the assignments, and don’t feel you’ve gained clarity by session 6, I’ll refund 50% of your investment.”

This shows confidence in your coaching while protecting against uncommitted clients (they must do the work).

Use CoachAccountable to track client progress and assignments automatically.

Video: All You Need are 1-2 Clients (here’s how)

What if you could charge a lot more per client? I hope you find this video as riveting as I did!

7. FAQs

How long should my coaching program be? Three months (12 sessions) is the sweet spot. It’s long enough for real transformation but not so long that commitment feels overwhelming. Six-week programs rarely create lasting change.

Should I offer payment plans? Yes! Offering 3-4 monthly payments through Stripe or PayPal makes coaching accessible to more clients. Most choose payment plans over paying in full.

What if I don’t have testimonials yet? Offer your first 3-5 clients a 50% discount in exchange for detailed testimonials and a video review. Real results matter more than years of experience.

Can I change my offer later? Absolutely. Your first offer won’t be perfect, and that’s fine. Adjust pricing, bonuses, and structure as you learn what resonates with clients.

8. Summary Checklist

Your Irresistible Coaching Offer in 6 Steps:

Define the Transformation – Identify one specific problem you solve.
Choose Your Package Structure – Sessions, length, delivery method, and support.
Set Your Pricing – Start with $150/session and offer tiered packages.
Name Your Program – Use outcome-driven titles that promise transformation.
Add Bonuses – Assessments, resource library, mid-program check-in.
Include a Guarantee – Reduce risk with a clear, confidence-building promise.