If you’re thinking about setting up a Shopify website, there’s a new feature you’re going to love. Meet Sidekick – the built‑in AI assistant that’s about to become your secret weapon. It’s like having a brilliant business partner available 24/7, ready to help you build, run, and grow your store with ease. So, let’s look closer at ‘What is Shopify’s Sidekick?…
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1. What does Sidekick Do?
Picture this. It’s 10pm, you’ve just had a great idea for a spring sale, but you have no idea how to…
- write a product description
- set up an email campaign
- or figure out which of your products actually sells best
In the old days, you’d either stay up googling for hours or pay someone to do it for you.
Not anymore.
Shopify’s Sidekick is a built-in AI assistant – think of it as a really smart, endlessly patient business partner who lives right inside your Shopify store.
You can access it at any hour, on any device, even by voice on your phone.
It knows your store’s data, understands how Shopify works, and is ready to help the moment you need it.
You just type (or even speak!) what you need, and it gets to work.
2. How Do I Use Sidekick?
To access Sidekick, you simply open your Shopify admin – that’s the behind-the-scenes “control room” of your store – and click the Sidekick icon.
Then you just… talk to it. No tech skills needed. If you can send a text message, you can use Sidekick.
You might ask: “Which products sold best last month?” and Sidekick pulls up a beautiful visual report.
Or maybe: “Write a product description for my handmade candles” – and within seconds, it drafts something that sounds like it was written by a professional copywriter, in your brand’s voice.
That’s where the magic really begins.
3. From Writing to Design to Marketing
Once you realise what Sidekick can handle, it’s hard not to get excited.
Need a blog post? Done.
Want to optimise your store for Google (that’s called SEO – it helps customers find you) Sidekick can weave in the right keywords for you.
Thinking about a Christmas email campaign? It’ll write the email, suggest the best subject line, and even recommend the optimal time to send it.
But it doesn’t stop at words…
- Sidekick can generate images from scratch
- Give your existing product photos a seasonal refresh
- Redesign your homepage banner –
- All without you touching a single line of code
Curious to Try It Yourself?
If you’re nodding along thinking “this sounds like exactly what I need” – click here to start your free Shopify trial and meet Sidekick for yourself!
4. See Video: Sidekick Updates
5. What Sidekick Doesn’t Do
Sidekick is merchant‑facing, not customer‑facing.
It can’t…
- Chat with shoppers
- Recommend products to customers on your storefront
- Engage through email, WhatsApp, Instagram, etc.
- Help customers through chat and track which conversations lead to sales
6. Who’s in Control?
Sidekick never does anything without your approval. Every task, every suggestion – you review it before anything goes live.
Think of it like a very capable assistant who always checks with the boss first. That’s you, by the way.
It also quietly works in the background, watching your store’s performance and alerting you to opportunities or problems before you even notice them.
It’s like having someone minding the shop while you get on with living your life.
7. Sidekick Key Highlights
- Automates tasks
- Generates content
- Analyzes data
- Builds workflows and apps
- Works inside your admin
- Provides personalized insights based on real store data
But it…
- Doesn’t talk to customers
- Isn’t a storefront chatbot
Wrapping Up – What is Shopify’s Sidekick
Running an online store used to mean doing everything yourself – marketer, designer, writer, analyst! Sidekick changes that. No matter your stage, it gives you the support you need to grow with confidence – anytime, anywhere.
Have fun with Sidekick today>>
