Today let’s look at The Hoth Free Google Keyword Planner Tool. It’s a keyword research tool powered by SEMrush. With features similar to the traditional Google Keyword Planner but with more perks. You can easily find high-volume terms and phrases that relate to your primary keyword. So let’s go…
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1. Keywords and SEO
Within a few minutes, you can generate a working list of high-performing keywords. Keywords are important because they are the foundation of SEO. Everything you’re trying to do to your website is based on the keywords you choose.
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2. What The Hoth Keyword Tool Offers
If you want to refine your content strategy and boost your online visibility then The Hoth Keyword Tool is the one for you! No need to dip into your budget. You get simple but effective keyword research for free, so it’s great for new niche bloggers.
See The Hoth Google Keyword Planner Tool Here.
Additional features: Compared to the Google Keyword Planner, The Hoth tool offers additional features:
- Keyword difficulty score
- Volume/Intent
- Competition
- Organic traffic estimates
- Cost Per Click
- Search trend graph
Results for Yoga Search
You’ll see these results above at the top of the page, with a rundown of search volume, CPC, competition, keyword difficulty, and the number of results for the seed keyword you enter. In this case, it’s Yoga (which is very competitive). The keyword Difficulty Index is 100 out of 100.
Long-Tail Keywords
The next results give you the long-tail keywords that are less competitive and targeted. You can take these results below and enter them for longer long-tail keywords with even less competition.
3. What do the Results Mean?
User-friendly Interface
The keyword tool is user-friendly and easy to navigate for beginners.
Discover Highly Relevant Keywords
The tool shows you keywords closely related to your content or niche. This means you can find terms that your target audience is actively searching for. You’ll get 100 keywords for each search.
Understand Search Volume
This shows you how many people search for a keyword each month. The higher volume keywords are at the top of list you receive.
This data gives you insight into its popularity and demand. This information is crucial to prioritize your content creation and SEO efforts.
Cost Per Click
See if it’s worth running a paid search campaign and how popular the keyword is to your competitors.
The average cost per click in Google Ads is between $2 and $4 on the Search Network. The average cost per click on the Display Network is under $1. You can find lower prices in different countries, depending on where your audience lives.
SEMrush tells us that the average CPC in Google Ads across industries is $2.69 for Search and $0.63 for Display.
Assess Competition Levels (comp)
Competition is on a scale of 0-1. You see an overview of how competitive certain keywords are and how easy you could rank.
Results and Difficulty
This gives you the total results across a web search. The difficulty is a number out of 100. The higher the number the harder it is to rank on page 1 for this keyword. For example, Yoga is 100. But the long-tail keyword yoga pants is 44. I recommend you find keywords that are 3+ words long for an even lower difficulty score.
Search Trend Graph
Love this one – these mini-graphs show you if a keyword is on the way up or down!
Helpful to see if the keyword is trending, in season, or out of season.
Actions – Add Links
One of the most difficult aspects of niche blogging is getting those important backlinks. These increase your domain authority. So The Hoth offer a great backlink and outreach service. I highly recommend this service since they’re a reputable business. Here’s what they say…
4. Integration with Google Ads
If you run or plan to run a Google Ads campaign, this tool makes it easy to choose the right keywords for your ads. You can estimate potential traffic and costs, enhancing your ad strategy.
FYI: use transactional keywords for your ad campaigns. These are keywords with high buyer intent, for example, use the phrase ‘Buy Now’ or the name of the product ‘Lululemon Wunder Train High-Rise Tight with Pocket.’
See: The Hoth: How Google Ads Keywords Affect Your PPC Campaigns
Get More Traffic
When your keywords are perfectly optimized for your audience, your website will get more qualified traffic. This means visitors will be more likely to purchase a product, sign up for membership, or schedule a consultation.
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5. See a Quick Video
6. See the Results for the Search: Small Dog Beds
This list gave me 100 top keywords for the search term. The keywords near the top of the list have a higher search volume.
Long-Tail Keyword
Dog beds for small dogs is a good long-tail keyword that’s trending up. It’s near the top of the list with high search volume but with low difficulty
7. The Three Different Types of Keywords
To help you use the keyword tool, The Hoth team recommends you use different types of keywords. This improves your traffic and conversions. Here’s an example using Yoga Pants as the search term.
Broad Match
These keywords cast a wide net (“pants”, “gym clothes”). High reach, low relevance. This might show results for work pants, and sweatpants.
Increases your website traffic but it’s not targeted traffic. For example, this visitor might want pants for tennis.
Phrase Match
These keywords target specific phrases (“high-waisted yoga pants”). You have more control, but potentially lower reach (might miss “yoga leggings”).
The right people find your site. They’re looking for yoga pants.
Exact Match
Pinpoint accuracy (“black yoga pants size small”). Least reach, highest relevance (only shows “black yoga pants size small”).
Lower traffic because the searcher has to type in the exact same words. But it’s targeted traffic.
Which One Do I Choose?
The aim is to create content with a mix of all three keyword types. Think Broad for exploring options, Phrase for balance, and Exact for laser focus. Choose the match that best fits your search intent and desired audience relevance.
Wrapping Up – The Hoth Keyword Tool
Access to this tool without any financial commitment is fantastic for niche bloggers. You can do professional-level keyword research without dipping into your budget.
See The Hoth Google Keyword Planner Tool Here
