This post is for you if you’re looking for a niche that speaks directly to women and their unique fitness journeys. Let’s look at 31 fitness sub-niches for women. Designed to resonate with women of all backgrounds and fitness levels. From curvy queens hitting the gym to busy moms seeking quick workouts. Find the perfect niche for you to build a thriving and profitable blog. So grab your water bottle, put on your favorite workout playlist, and get ready to niche down and empower women on their path to well-being!
See Also
- 54 Health and Fitness Sub Niches for Your Blog
- 37 Health Micro Niches for a Thriving Blog
- Affiliate Marketing Network List for Beginners
1. Fitness for New Mothers
Regaining strength and confidence after childbirth can be challenging. For this sub-niche, you could offer safe and effective workouts. These are specifically designed for new moms, considering recovery needs and busy schedules.
This approach addresses weight loss and pregnancy recovery, filling a specific fitness niche with valuable niche ideas.
Promote
Activewear: Help new moms navigate their fitness journey with stylish activewear designed for post-pregnancy bodies (Wiholl, Poshdivah, Pinksavior).
Workouts: promote online programs offering quick, effective home workouts that adapt to different recovery stages.
Meals: Partner with meal delivery services (Hello Fresh, Sunbasket, MagicKitchen) to ensure they have healthy, pre-portioned meals that fuel their bodies and meet any dietary needs. This caters to the specific needs of new moms within this unique niche.
2. Fitness for Beginners
For women feeling overwhelmed by the gym, this sub-niche provides a supportive and encouraging environment teaching basic exercises.
Your goal is for your audience to build confidence and kickstart their fitness journey, tapping into a specific fitness niche with valuable niche ideas.
Affiliate Products and Services
Beginner-oriented online fitness programs: For different fitness levels for a broad audience.
Beginner-friendly workout clothes: Promote comfortable, supportive activewear designed for low-impact exercise and different body types.
Workout shoes with good arch support: Brands offering shoes specifically designed for low-impact activities like walking, yoga, or bodyweight exercises.
Resistance bands, Yoga mats, Fitness trackers: These essentials equip beginners for a well-rounded home gym experience.
3. Yoga for Women
Yoga is a popular fitness option for women of all ages and abilities. This sub-niche offers a variety of yoga styles, such as Vinyasa, Hatha, Hot Yoga, and Yin yoga, teaching your audience to find inner peace and outer strength with yoga practices designed specifically for the female body, a holistic approach within the fitness niche.
Explore various styles, from the flowing movements of Vinyasa to the gentle stretches of Yin yoga, and discover the path to improved flexibility, stress reduction, and overall well-being, a journey within the yoga and fitness niche.
Affiliate Products
Comfy and Supportive Yoga Wear: Promote stylish and comfortable yoga apparel designed for women’s bodies and various yoga styles.
Essential Yoga Props: Highlight yoga mats, blocks, straps, and bolsters from reputable brands to enhance yoga practice and comfort.
4. Pilates for Women
Pilates is a low-impact exercise system that focuses on core strength, flexibility, and posture with proper form and controlled movements.
This sub-niche offers Pilates routines that can be done at home or in a studio, promoting the benefits of Pilates. Your audience is women of all ages seeking a mindful approach to fitness with lasting results.
From my own experience, I attend Pilates classes in person, but some students Zoom into the classes. So online teaching is very popular.
Pilates Affiliate Products and Services
Pilates mats, props (resistance bands, yoga balls, fitness circles), and accessories: Recommend these to enhance the exercises and cater to different fitness levels.
Women’s activewear: Find brands that offer stylish and functional activewear specifically designed for pilates workouts.
Online Pilates classes and subscriptions: Promote online Pilates class subscriptions from reputable platforms or studios offering a variety of Pilates routines and difficulty levels.
Pilates e-books or online courses: Recommend e-books or online courses that focus on specific Pilates techniques, targeted workouts for different fitness goals (e.g., weight loss, core strengthening), or beginner guides, aligning with the fitness niche’s demand for specialized niche ideas.
5. Strength Training for Women
Empower women to build a strong, confident physique. This fitness niche provides workout routines and guidance on proper techniques to help women achieve their fitness goals. Women over 50 lose muscle strength so this is an audience you could target.
For example, building muscle, increasing bone density, or improving overall athleticism. It’s a great niche idea for those interested in bodybuilding.
Offer weightlifting and bodyweight exercises, carving out a unique space within this fitness niche for women passionate about bodybuilding.
6. CrossFit for Women
This sub-niche is ideal for women seeking a diverse and dynamic approach to fitness. Challenge your audience and push their limits with CrossFit for Women. This high-intensity program combines elements of weightlifting, gymnastics, and cardio for a demanding and rewarding workout experience.
Offer high-intensity interval training, weightlifting, and gymnastics, into challenging and varied workouts. This option is ideal for women seeking a well-rounded and highly demanding fitness program.
7. Swimming for Women
Enjoy a low-impact, full-body workout with Swimming for Women. This sub-niche offers tips on technique, training plans, and safety considerations, making pool time an effective and refreshing way to improve cardiovascular health, build strength, and de-stress, all within the fitness niche.
Affiliate Programs for Swimwear
- Speedo is on Flexoffers offers 3.2% commission
- Monday Swimwear on ShareASale offers 10% commission
- Bromelia Swimwear on ShareASale offers 20% commission
- Ivy Swimwear on ShareASale offers 10% commission
- Nomads Swimwear on ShareASale offers 10% commission
- Cocoreef Swimwear on ShareASale offers 10% commission
8. Cardio for Women
Get your heart pumping and burn calories with Cardio for Women. This sub-niche explores various cardio options, from running and HIIT workouts to dance fitness and jump rope routines, helping you find the perfect way to reach your fitness goals and have fun while doing it, a vibrant example of niche ideas in the fitness niche.
9. Running for Women
Hit the pavement and feel the exhilaration of running! This sub-niche provides training plans for beginners and experienced runners alike. Along with tips on gear, injury prevention, and motivation. Empower your audience to achieve their running goals, from a 5k to a marathon.
Running is a great way to improve cardiovascular health and burn calories. This is a popular fitness niche so more competitive. But there’s room for new voices!
Offer a Unique Angle
You can carve a space for yourself. Offer a fresh perspective or target a specific sub-niche within women’s running. For example, running for busy moms, trail running for women, women over 50, and injury prevention for female runners.
Demographics of the Typical Woman US Runner
- Average Age: 38.6 61.9%
- Married 78.7%
- College-educated 69.0%
- Earns a household income of $75,000+
10. Spinning for Women
Spinning classes, a cornerstone in the fitness niche, involve riding a stationary bike at varying intensities. With climbs, sprints, and recovery periods, it’s an excellent method for improving cardiovascular health, burning calories, and addressing weight loss goals.
11. Prenatal and Postnatal Fitness
This sub-niche caters to women at every stage of motherhood. It offers specialized workout programs that are safe and effective for pregnant and postpartum women, addressing a unique area within the fitness niche.
Resources for Fitness Sub Niches for Women
- The Jaaxy Keyword Tool for High-Performance Keywords
- How Legit is Hostinger? (for Budget-Friendly Web Hosting)
- Affiliate Marketing Network List for Beginners
12. Dance Fitness for Women
This sub-niche combines dance and fitness for a fun and effective workout. It includes popular styles like Zumba, hip hop, and belly dancing. I’m loving the Just Dance Video Game for Nintendo Switch, a fresh take on niche ideas in the fitness realm.
Offer content on the benefits of dance fitness, creating a dance fitness playlist, building a home dance space, healthy eating for dancers, and dance fitness challenges, enriching the fitness niche with valuable niche ideas and nutrition advice.
13. High-Intensity Interval Training (HIIT) for Women
HIIT workouts, a standout in the fitness niche, offer short, intense bursts of exercise followed by rest periods. Tailored specifically for women, these routines are a fantastic niche idea for those focused on weight loss and fitness.
Tips
Bodyweight HIIT: Focus on bodyweight exercises that require no equipment, making the workouts accessible and convenient.
Combine with other disciplines: Combine HIIT with other fitness styles like yoga, Pilates, or dance. This enriches your blog, offering a more well-rounded workout experience that caters to diverse preferences.
HIIT for specific goals: Tailor the HIIT routines towards specific goals such as fat burning, building muscle, weight loss, or improving cardiovascular health.
14. Bodybuilding for Women
Bodybuilding, a key segment of the fitness niche, empowers women to build muscle and definition through strength training. This sub-niche is rich with workout routines, nutrition advice, and competition tips for aspiring female bodybuilders.
15. Barre Fitness for Women
Barre Fitness, merging ballet, yoga, and Pilates, is a unique fitness niche idea that offers barre classes to help women tone muscles and enhance flexibility, incorporating yoga principles for a holistic workout experience.
Great Interest Over 12 Months on Google Trends
16. Fitness for Busy Women
Acknowledging the busy schedules many women face, this fitness niche focuses on short, efficient workout routines and tips, enabling exercise to fit into even the tightest of schedules.
17. Yoga with Weights
Yoga with weights is an innovative approach in the fitness niche, that blends the flexibility of yoga with the strength-building benefits of weightlifting.
This sub-niche offers classes that elevate women’s fitness by integrating bodybuilding techniques with yoga practices.
Video: Yoga with Weights
18. Curvy Fitness
Curvy Fitness champions a body-positive fitness approach, with an emphasis on health and well-being over weight loss.
This inclusive sub-niche provides workout routines and tips suitable for women of all sizes, making it a refreshing niche idea in the fitness realm.
Affiliate Products
Promote Plus-size athletic wear, high-impact sports bras, fitness trackers, resistance bands, and water bottles. You can search Curvy Fitness Clothes on Amazon for Arena, RBX, Zerdocean, and lots more.
19. Menopausal Fitness
Navigating menopause’s challenges, this fitness niche offers workout routines and tips aimed at helping women maintain their health and fitness during menopause, addressing weight gain and muscle loss with effective strategies.
Keyword Ideas from the Ahref Keyword Tool
- best exercise for menopause belly
- free menopause workout plan
- menopause and exercise research
- best strength training exercises for menopause
- menopause exercises at home
- menopause workout youtube
20. Women’s Muay Thai
Diving into the dynamic world of Muay Thai kickboxing, this sub-niche caters to women interested in mastering this striking style, offering a wealth of instructional content and training tips.
21. Women’s Kickboxing
This sub-niche explores kickboxing techniques while potentially integrating elements from Karate or Savate, offering a diverse approach to striking styles for women interested in expanding their martial arts skills.
22. Women’s Self-Defense
Emphasizing practical self-defense, this sub-niche incorporates techniques from Muay Thai, Krav Maga, Brazilian Jiu-Jitsu, and more, offering women valuable skills for real-world situations.
Also, consider dealing with domestic abuse as part of this whole narrative around women’s safety.
I found a great conversation on Reddit about Women’s Self-Defense here. Lots of ideas for your blog or YouTube video channel!
23. Women’s MMA (Mixed Martial Arts)
For women keen on exploring the full spectrum of combat sports, this sub-niche delves into various martial arts disciplines and their application in MMA training, presenting a comprehensive fitness and self-defense strategy.
24. Combat Conditioning for Women
This sub-niche focuses on building strength, power, and endurance by incorporating elements from combat sports like boxing, kickboxing, and wrestling into rigorous workout routines, appealing to women interested in a bodybuilding challenge.
Keywords from the Ahref Keyword Tool
- Combat conditioning for women pdf
- Combat conditioning for women youtube
- Combat conditioning for women exercises
- Combat conditioning for women benefits
- What are the combat conditioning programs?
- What are the benefits of combat conditioning?
- How do you train for combat fitness?
25. Warrior Workouts for Women
Utilizing the intense mentality and training methods of combat sports, this sub-niche crafts fitness programs that push both physical and mental boundaries, offering an all-around fitness challenge.
Fun Fact: the Amazonian athletes in the Wonder Woman 1984 movie trained with Warrior trainer, Jenny Pacey in Hollywood.
26. Tabata for Women
Tabata workouts, a highlight in the fitness niche, consist of high-intensity interval training with 20 seconds of exercise followed by 10 seconds of rest. These 4-minute routines, adaptable with bodyweight exercises or equipment, are an efficient fitness strategy.
Affiliate Products
Workout Clothing: Promote breathable, moisture-wicking activewear designed for high-impact workouts like Tabata.
Workout Timers: Recommend interval timers with customizable settings to help women structure their Tabata workouts accurately. (Consider both phone apps and physical timers)
Smartwatches or Fitness Trackers: These track heart rate, calories burned, and overall workout progress during Tabata sessions.
27. Plyometric Training for Women
Plyometrics is a key player in the fitness niche. It involves explosive movements that train your muscles to exert maximum force in a short amount of time.
Jump squats, box jumps, and lunges with jumps stand out as popular ideas for your content. These enhance your audience’s workout routines.
The search for ”At Home Plyometric Workout” is trending on Google Trends.
Here’s what Harvard says about Plyometrics
Plyometric training involves short, intense bursts of activity that target fast-twitch muscle fibers in the lower body. These fibers help generate explosive power that increases speed and jumping height. (Source)
Plyometric on Google Trends by State
28. Circuit Training for Women
Circuit training, a dynamic component of the fitness niche, involves moving from one exercise to the next with minimal rest periods.
This method keeps the heart rate elevated and challenges the entire body. This is a versatile niche idea that can incorporate bodyweight exercises, free weights, resistance bands, or a combination.
Keyword Ideas from the Ahref Keyword Tool
- Is circuit training good for women?
- Is 20 minutes of circuit training enough?
- How many times a week should you do circuit training?
- What is a good workout schedule for a woman?
- Circuit training for women at home
- Best circuit training for women
- Full-body circuit workout
- Circuit training workouts with weights
- Circuit training exercises
29. Low-Impact Fitness for Women
Low-impact fitness is a booming niche! Help women of all abilities enjoy fitness with safe, effective workouts. Build a community that celebrates movement without limitations and empowers them to achieve their wellness goals.
This niche caters to women with injuries, limitations, or who prefer gentler exercise options.
Promote
Supportive shoes are crucial for low-impact exercise. Look for brands that offer good arch support and cushioning, like Brooks, Saucony, or New Balance.
Protein powder is important for muscle growth and repair, and you can also promote healthy snack options.
Fitness trackers help women track their workouts, monitor their progress, and stay motivated.
Elliptical trainers are a great low-impact cardio machine that provides a full-body workout.
Exercise Bikes are easy on the joints and can be used while sitting or standing.
30. Bootcamp Fitness for Women
Bootcamp classes, which typically incorporate elements of HIIT, plyometrics, strength training, and calisthenics, carve out a significant niche in the fitness industry. These classes offer a challenging group fitness experience that appeals to a wide audience.
31. Functional Fitness for Women
Functional fitness focuses on exercises that mimic real-life movements. This sub-niche plays a crucial role in the fitness niche.
This fitness for women improves their overall strength, stability, and balance through exercises like squats, lunges, deadlifts, and core work. It’s great for practical ideas for everyday wellness.
Women’s Health states that
Functional fitness is great for all ages and abilities. It typically uses body weight or free weights, rather than machines. The exercises aim to build mobility, speed, power, strengthen muscles and heighten coordination. (Source)
Keyword Ideas from the Ahref Keyword Tool
- Functional fitness for women at home
- functional training exercises for weight loss
- functional fitness workouts
- functional training program for beginners
- functional training circuit
Tips for Affiliate Marketing
Relevance to your Audience: Focus on products and services that directly relate to your niche and the specific needs of women interested in this form of exercise. Do they solve their problems?
Quality and reputation: Only recommend products and services from reputable brands known for high quality and customer satisfaction.
Be Transparent: Disclose your affiliate relationships and provide honest reviews of the products and services you promote.
P.S. Hi Friends – I hope this post ‘31 Fitness Sub Niches for Women for a Profitable Blog’ has benefited you and you’ve gained some insights.
Feel free to share your own ideas and if you have any questions, pop them in the comments below. I will get back to you ASAP.
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Determined to help you succeed, Alisa
