How to Get your Website on the Front Page of Google (and in AI Search)

You’ve poured your heart into your website, but it feels invisible. Your brilliant content is gathering dust on page 2 (or worse), while your competitors grab all the attention. Here’s the truth: only 2.9% of searchers ever look at page 2. But there’s good news! How to get your website on the front page of Google (and Bing) isn’t as mysterious as it seems, and I’m going to show you exactly how…

What You’ll Learn

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How to Get Your Website on the Front Page of Google: Create authentic and quality content with low competition keywords. Make sure your On-Page SEO is covered and include video and images to the page.

Why Page 1 Matters More Than Ever

Getting to page one isn’t just about vanity – it’s a game changer for your business. When you land on that coveted first page, you’ll see:

More visitors discovering your content
Greater authority in your niche
Enhanced reputation and credibility
Increased trust from both Google and your readers

Let me put it simply: page 1 visibility = business growth.

Your Roadmap to Page 1

Here’s what we’ll cover to get your website ranking:

Creating content that genuinely helps people
Finding keywords you can actually rank for
Understanding who you’re competing against
Optimizing for AI search (this is NEW and essential!)
Making your content technically sound

Let’s dive in!

Step 1: Create Content That Solves Real Problems

a) Know Your Audience Inside Out

The foundation of everything starts with this simple framework from Kyle at Wealthy Affiliate:

“I want to help _________ (group) with __________ (problem).”

For example: “I want to help busy parents with quick healthy meal planning.”

b) Match Search Intent

Think about it this way: when I’m searching for a healthy dessert recipe, Google doesn’t show me BBQ meat recipes. Why? Because Google understands search intent – what the searcher actually wants.

Your job is to:

Answer the exact question being asked
Provide comprehensive, helpful information
Make your readers think, “This is exactly what I needed!”

👉Action Tip: Before writing, search your keyword on Google. Look at what’s ranking. What questions do those pages answer? How can you answer them better?

Step 2: Master Low Competition Keywords

a) What Are Low Competition Keywords?

These are search terms that:

Have decent search volume (people are looking for them)
Don’t have fierce competition from big websites
Give newer websites a fighting chance at page 1

The beauty? Even a brand-new website with zero domain authority can rank for these keywords!

b) The Power of Long-Tail Keywords

Here’s your secret weapon: long-tail keywords (phrases with 3+ words).

Let’s look at real examples:

❌ Don’t target: “travel pants” (too competitive)

✅ Do target:

“Travel pants for women over 50”
“Wrinkle-free travel pants with pockets”
“Best travel cargo pants for long flights”

See the difference? The longer, more specific phrases have:

Less competition
More qualified visitors
Higher conversion rates

As top blogger Neil Patel says:

“You will get a lot more bang for your buck by targeting a large number of lower-traffic terms than by targeting a small number of higher-traffic terms.”

👉Action Tip: Start by answering questions. Use phrases like “how to,” “what is,” “how many,” and “best way to.”

c) Question-Based Keywords That Work

These gems often have low competition:

“How many push-ups should a 50-year-old man do?”
“What is the best exercise for seniors?”
“How much should a 50-year-old woman exercise?”

Step 3: Use Free Keyword Research Tools

a) Google Keyword Planner (Free)

Google’s own tool shows you:

Search volume for keywords
Competition levels
Related keyword ideas

How to access: You’ll need a free Google Ads account (you don’t have to run ads).

b) AlsoAsked (Free Version Available)

This brilliant tool shows you what questions people are actually asking about your topic.

Why it’s gold: It reveals:

Related questions searchers want answered
Content gaps you can fill
Natural conversation patterns for your content

How to use AlsoAsked:

Enter your main keyword
See the visual “question web” that appears
Pick questions with good potential
Create content that answers these specific questions

👉Action Tip: Use AlsoAsked findings to create your H2 and H3 subheadings – you’re literally answering what people want to know!

c) Ubersuggest (Free Daily Searches)

Neil Patel’s tool gives you:

Keyword difficulty scores
Search volume data
Content ideas
Competitor analysis

What to look for:

Search volume: 50+ searches per month
Keyword difficulty: Under 40 (for newer sites)

Step 4: Check Your Competition

Before committing to a keyword, know who you’re up against.

a) Simple Competition Check

Google it: Type your keyword into Google
Look at page 1 results: Who’s ranking?
Check domain authority: Are these huge sites like WebMD or Forbes?

If page 1 is dominated by major brands, find different keywords!

b) Use Small SEO Tools

The free SEO Keyword Competition Analysis tool shows you:

Your top 5 competitors
Their domain strength
Analytics to help you decide

👉Action Tip: Look for keywords where smaller, independent blogs are ranking – that’s your opportunity!

Step 5: Optimize for AI Search

a) Why AI Search Matters Now

ChatGPT, Google’s AI Overviews, Perplexity, Claude and other AI tools are changing how people find information. You need to optimize for AI-generated search results.

b) How to Get Mentioned in AI Results

1. Answer Questions Directly

AI tools love clear, concise answers. Structure your content like this:

State the question in an H2 heading
Provide a direct answer in the first 1-3 sentences
Then elaborate with details

Example:

H2: How Many Steps Should a 60-Year-Old Walk Daily?

A 60-year-old should aim for 7,000-10,000 steps per day for optimal health. This range supports cardiovascular health, maintains mobility, and helps manage weight without overexertion.

2. Use Structured Data Markup

If you’re comfy with copying code then add FAQ schema or How-to schema to your pages. This helps AI understand your content structure.

3. Create “People Also Ask” Content

Answer related questions within your post
Use clear H2/H3 headings for each question
Provide authoritative, factual answers

4. Focus on E-E-A-T

Google (and AI) prioritize content showing:

Experience: Share your real-world experience
Expertise: Demonstrate you know your topic
Authoritativeness: Link to credible sources
Trustworthiness: Be accurate and honest

👉Action Tip: Add an author bio mentioning your relevant experience. AI tools often cite content from recognized experts.

Step 6: Master On-Page SEO

This is the behind-the-scenes work that makes your content discoverable. Here’s your checklist:

Essential On-Page SEO Elements

✅ Meta Title: Include your main keyword (under 60 characters)

✅ Meta Description: Write 150-160 characters with:

Your keyword
A compelling reason to click
A question or call to action

✅ URL Structure: Keep it clean and keyword-rich

Example: yoursite.com/travel-pants-women-over-50
Don’t use dates in URLs (they’re permanent!)

✅ Heading Structure:

H1: Your main title (one per page)
H2: Major sections
H3: Subsections under H2s
H4: Additional details if needed

✅ Keyword Placement:

First paragraph (within first 150 words)
Naturally throughout content
In at least one H2 heading
In image alt tags
Add semantic (related) keywords naturally throughout

✅ Internal Links: Link to 2-3 other relevant posts on your site

✅ Image Optimization:

Add descriptive alt tags to every image
Include your keyword in at least one alt tag
Compress images for fast loading

✅ Make the Page Scannable

Highlight highly relevant information
Use lists
Short paragraphs (not big blocks of text)

👉Action Tip: If you use WordPress, install the free Yoast SEO plugin – it gives you a helpful checklist for every post!

Step 7: Win the Featured Snippet

a) What’s a Featured Snippet?

It’s that box at the very top of Google results (position zero!) that directly answers a question. It’s still relevant today and can share space with the AI results.

b) How to Get the Snippet

1. Answer the question in one clear paragraph

2. Bold that paragraph (Google loves this)

3. Keep it concise: 40-60 words is ideal

4. Use lists or tables where appropriate (Google often pulls these)

c) Example of Snippet-Worthy Content

How many calories should a 50-year-old woman eat to lose weight? A 50-year-old woman typically needs 1,600-2,000 calories daily to lose weight safely, depending on activity level. Sedentary women should aim for the lower end, while active women can consume closer to 2,000 calories while still losing 1-2 pounds per week.

👉Action Tip: Find questions ranking on page 1 that don’t have snippets – that’s your opportunity!

Step 8: Add Video to Your Content

a) Why Video Boosts Your Rankings

The stats don’t lie:

Visitors stay 50% longer on pages with video
Pages with video are 53x more likely to rank on page 1
Video thumbnails in search results (rich snippets) get more clicks

b) You Don’t Need to Be Steven Spielberg

Easy options:

Embed relevant YouTube videos (even if not yours)
Create simple videos with Canva (free and beginner-friendly)
Turn your blog post into a 2-3 minute video

👉Action Tip: Start simple – embed helpful videos from YouTube. As you gain confidence, create your own using Canva’s video templates. They’re also a great way to promote your content.

Step 9: Keep Content Fresh

a) Update Your Content Annually

Add the current year to titles:

“Best Travel Pants for Women Over 50 (year)”
“How to Start a Blog in (year)”

Important: Only add the year to your page title, NOT your URL!

b) Why This Works

Signals to Google your content is current
Attracts more clicks from searchers
Easy end-of-year task: update all year-based titles

👉Action Tip: Set a calendar reminder each December to update years in your post titles.

Your Page 1 Action Plan

Let me give you a simple roadmap to follow:

Task 1:

Choose 3 low-competition keywords using free tools
Check competition for each keyword

Task 2:

Write one high-quality, helpful post (get help from AI)
Follow on-page SEO checklist
Add video content

Task 3:

Optimize for featured snippet opportunity
Add question-based H2 headings from AlsoAsked
Structure content for AI search

Task 4:

Write your next post
Internal link from new post to previous content
Monitor your rankings on Google and Bing

Repeat! Consistency wins the race.

Wrapping Up: You’ve Got This!

Here’s the truth I want you to remember: getting to page 1 of Google isn’t about gaming the system or having technical superpowers.

It’s about creating genuinely helpful content for real people, using smart keyword strategies, and staying consistent.

You’re not competing with massive corporations – you’re helping your specific audience solve their specific problems.

That’s your superpower! Start with one post, apply these strategies, and watch your visibility grow. I’m cheering you on!

Now it’s your turn – which keyword will you target first? Pick one low-competition keyword and create your first optimized post this week. You’ve got this!