How to get your website on the front page of Google

How to Get your Website on the Front Page of Google

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Gaining a coveted place on the first page of google is a goal every online marketer works hard to achieve. Who wants to languish on page 2, 3 or 56! It’s the difference between a successful website and a failing one. So, today, we’ll look at how to get your website on the front page of google with strategies you’ll find easy to implement…

What does page 1 mean for your website?

You want to see success for all your hard work and dedication. Page 1 is a game changer. Very few people look at page 2 for their online queries. Research by Teknicks found that only 2.9% of searchers will even look at page 2.

Getting to page one will grow your visitors, your authority, your reputation and create trust with Google and your readers….

How to Get Your Website on the Front Page of Google: Create authentic and quality content with low competition keywords. Make sure your On-Page SEO is covered and include video and images to the page.

So now let’s look at these points in more detail:

1. Create Great Content

The very foundation of your website is knowing who your customers are, and what your customers need help with (called the pain point) and creating quality content to help and inform them.

Kyle at Wealthy Affiliate gets us to consider this: I want to help_________(group) with__________ (problem).

For example I spend a lot of time researching recipes (I’m addicted!) So when I’m searching for a healthy dessert recipe (they exist!) and the first page result shows a blog I love, then it’s a bit like bumping into an old friend.

“Hi! Great to see you again”. I trust your recipes – they’re tried and true. So I’ll click on their blog.

From the blog’s perspective they research what recipes people are searching for, what keywords have low competition and they create quality content.

So those results on page one show the most relevant results for my search queries. This is called search intent. Google isn’t going to show me a recipe blog full of BBQ meat recipes when I search for healthy dessert recipes. I’ve found what I want and I’m a happy customer!

So let’s move onto keywords…

2. Search for Low Competition Keywords

How to Get your website on the Front Page of Google

Keywords relate to the meaning of a page or post. This is the topic, for example, small dogs, growing cacti, fitness for over 50s.

Low competition keywords are great because they can catch the front page of Google even if your website is new, with no established link building or domain authority.

Targeting low competition keywords can provide quick traffic. One strategy is to answer questions, for example:

  • ‘How many push ups should a 50 year old man do?’
  • ‘How much should a 50 year old woman exercise?’
  • ‘What is the best exercise for seniors?’

So what are low competition keywords?

3. The Power of Longtail Keywords

Longtail keywords are the secret sauce for online marketing and they’re low competition. Have you ever searched on google for 1 word? Probably not!

Long-tail keywords are longer phrases, 3+ words.
While short-tail keywords are phrases with 1-2 words.

For example a post titled ‘Epic Guide: How efficient are solar panels?’ will have the long-tail keywords: how efficient are solar panels (5 words).

Long-tail keywords have less traffic and less competition so you’re more likely to find your content on page 1 of Google for that low competition keyword.

Here’s what Top blogger Neil Patel says about Traffic

The key that you have to remember is you will get a lot more bang for your buck by targeting a large number of lower-traffic terms than by targeting a small number of higher-traffic terms.

Neil Patel

So let’s look at other examples of Longtail keywords:

  • Women’s travel clothes – high traffic, very broad and highly competitive
  • Women’s travel pants – more specific but still broad and competitive
  • Women’s travel pants for long flights, women’s travel cargo pants, women’s travel pants with pockets – now we’re talking! These are long-tail keywords and will convert more because of the more specific search.

Look at this Jaaxy Search!

See more about Jaaxy further below…

Jaaxy Search Womens Travel Clothes
How to get your website on the front page of Google

It shows: Good traffic (80), Very Low competition (8), Keyword Quality (Great) and SEO score (97/100). And you’re seeing what the customer wants when they travel on vacation…no ironing!

Don’t try and compete for high competition keywords, stay niche and use low competition keywords.

So, by using long-tail keywords you’ll get more and more traffic to your site because you’re on page 1 of google searches.

Each post brings in a certain amount of visitors, and then the next post and the next and over time you’re growing your loyal audience.

Here’s what Yoast say:

Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. 

Yoast

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4. Who is Your Competition?

When I do my keyword research I check to see who the competition is – if it’s the big hitters with high domain authority then I move on and find other keywords.

Here’s a free way to check with Small Seo Tools on their SEO Keyword Competition Analysis. Pop in the keywords and they’ll give you your top 5 competition and analytics. Another way is a simple google search on your keywords and see what competition appears.

5. Using Jaaxy to Find the Right Keywords

I’m a member of Jaaxy so that’s where I go to see the stats for keywords. For example, I can see below that 5 ingredient healthy recipes has:

  • some traffic (Avg 80),
  • low competition (QSR 33) and the
  • quality (KQI) is great.

You want the Avg (average searches per month) over 50 and the QSR (competition) under 50. The quality is either poor, good or great – so you want great. You want the SEO score to be as close to 100 as possible – so 96 is great.

How to get your website on the front page of google
Jaaxy Search

Have a go with Jaaxy and see what you find (this involves sign up but it’s free):

6. On Page SEO

On-page SEO is what you do in the back end of the page to make sure it’s easy to read by your visitors and Google. Here’s a list I hope you find helpful so every time you create content you know the best approach to SEO:

  • Your keyword is in the Meta Title
  • Your keyword is in the Meta Description – short and sweet, ask a question, add a call to action (under 30 words).
  • Your keyword is in the URL (slug) exactly the same as the Meta Title, e.g. How often should a 50 year old man workout? would be www.over50fitness.com/how-often-should-a-50-year-old-man-workout
  • Your title is a heading H1
  • Add H2, H3 and H4 subheadings
  • Your keyword is in the first paragraph – within the first 150 words
  • Use other keywords that fit within the subject, e.g. How many push-ups should a 50 year old man do?
  • Your keyword is in an image Alt-tag, and every image has an Alt-tag
  • Add links within the content to other posts and pages on your website
  • Since I use WordPress I use the Yoast plug-in that includes an SEO checklist, which is very handy

7. Get the Snippet

Here’s an example of a snippet:

Example of Google Snippet
How to get on Google first page for free: Example of a Snippet

Google chooses the website that answers the question clearly and displays this at the top of page 1. But how do you get the snippet? It’s not that difficult and here’s how you do it:

  • Answer the question fully in one paragraph and bold this paragraph (1 to 3 sentences).
  • See how the example above shows that they’ve answered the question exactly. We’ve asked how many and the answer gives the exact numbers. No waffling around.
  • The other actions are what we’ve discussed: high quality content, very informative, and use of low competition keywords.

VIDEO: Watch How to Create a Snippet with Income School

8. Add the Year to the End of your Page Title

This is an easy one! Write your helpful post or page with your chosen keywords and include the current year at the end of the title, for example, Women’s Travel Pants for Long Flights 2022.

Make sure you don’t use this date in the URL (slug) because that’s permanent and you shouldn’t change that. Only add the year to the Page Title which you can change.

At the end of each year you’ll go back to those pages with years in the title and change the date to the following year.

9. Harness the Power of Video

Just adding a video to your website page, even if it’s not your own, improves the search engine optimization of your page. Google likes video! Here’s why you should too…

  • Visitors will stay on your page 50% longer if there’s a video.
  • When a video thumbnail is shown next to your listing on Google search results this is called a rich snippet. According to BrightEdge more people will click on rich snippet results.
  • Pages with video are 53 times more likely to rank on the front page of google (now we’re talking!)

How about creating your own video? Sounds too difficult? Today, Canva offer a really easy way to make your own videos.

You don’t even have to think too hard about content – just turn one of your website’s posts or pages into a video. Aim for a length of 1-2 minutes, and not more than 4 minutes to keep your audience engaged.

Wrapping Up – How to Get your Website on the Front Page of Google

So to conclude this post on How to get your website on the front page of Google. Here’s what we learnt:

  • Create quality content
  • Use low competition and long-tail keywords
  • Make sure your keywords aren’t competing with your big competition
  • Practice On Page SEO
  • Get the Snippet
  • Add the year to the end of some of your titles
  • Add video to your content and make your own videos

By creating super helpful content for your target audience they’ll appreciate what you’re sharing with them, and in turn they’ll share this with others. As you consistently and regularly publish your content your organic traffic will improve, and Google will trust you too.

Here’s to your success!

Photo by Brett Jordan on Unsplash

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