If you’re looking to grow your email list, send professional email campaigns, and grow your blog traffic you may be wondering – is AWeber good for email marketing? This is one of the most affordable marketing steps you can make. For every $1 you invest in email marketing, you get $44 in return. So let’s see how AWeber stacks up…
Unlocking the Power of Email
Founded in 1998, AWeber is one of the veterans in the email marketing space. Over the years, they have helped businesses and entrepreneurs grow their audiences through email.
But just because a platform has been around a long time doesn’t automatically make it the right fit.
In today’s fast-paced landscape, you need to make sure any Email Service Providers you choose align with your specific needs and goals.
So should you consider AWeber for your email marketing? What exactly does it offer and what are its pros and cons?
What You’ll Learn
In this comprehensive review, we’ll cover everything you need to know about AWeber as you evaluate email service providers for your business.
You’ll learn about its key features, pricing details, who it’s best suited for, and how it compares to alternative options.
With this information, you’ll be equipped to determine if AWeber is the best email marketing solution for driving your business growth through email.
What Is AWeber?
AWeber is an email marketing and automation platform founded in 1998. It allows you to easily create, send, and track email newsletters and campaigns.
With AWeber, you can build your email list by creating signup forms for your website. It also provides tools to manage contacts and segment lists and automate workflows like welcome emails and sequences.
The software aims to simplify email marketing for bloggers, small businesses, and entrepreneurs. It’s known for having an easy-to-use drag-and-drop editor.
Over 350,000 businesses and individuals use AWeber for their email marketing needs. It’s also one of the few services with a free plan for up to 500 subscribers.
How Does AWeber Work?
Here’s a quick overview of how AWeber works:
- Build your list – Create signup forms for your website to capture emails. Integrate with landing pages to convert more visitors.
- Create emails – Use the drag-and-drop editor or code your own HTML emails.
- Access templates and stock photos.
- Segment and automate – Tag contacts, set up segments, and create email sequences based on actions.
- Track and optimize – View detailed analytics on opens, clicks, and unsubscribes.
- Fine-tune your campaigns.
- Deliver to the inbox – AWeber aims to maximize deliverability through list cleaning and compliance.
- Integrate and expand – Connect your site, social profiles, payment processors, apps, and other marketing platforms.
- They offer email marketing plans for any size business, along with excellent customer support.
Is AWeber a Scam?
No, AWeber is definitely not a scam. It complies with all email regulations like CAN-SPAM and GDPR.
AWeber puts a strong focus on deliverability. They aim to get your emails reliably delivered to your subscribers’ inboxes.
Is AWeber Legit?
AWeber is 100% legit. Their reputation with major ISPs helps improve your own sender reputation when using AWeber.
You’ll get professional-grade email deliverability. AWeber is trusted in the industry and has been around since the early days of email marketing.
They wouldn’t have survived over 20 years if they were anything but authentic.
You can feel comfortable handing over your email list to AWeber. All data is kept secure and private.
Does AWeber Offer a Free Trial?
Yes, AWeber does provide a free trial so you can test out their service. When you first sign up for an account, you get access to their free plan which lets you have up to 500 subscribers.
The free plan includes core features like the drag-and-drop editor, basic signup forms and reports, and email and live chat support.
This gives you a good opportunity to try building emails, creating landing pages, segmenting your lists, and more at no cost.
If you upgrade to a paid plan later, you won’t lose any contacts or content you built out during the trial.
So it’s a low-risk way to evaluate if AWeber fits your email marketing needs before spending money.
How Much Does AWeber Cost?
AWeber offers 3 paid plans, with prices starting from $12.50 per month. There’s also a free plan for up to 500 subscribers.
Here’s AWeber’s pricing:
The Lite plan gives you basic features, while Plus unlocks more advanced functions. Unlimited offers white glove support and service.
While not the cheapest provider, AWeber offers a competitive value for the features you get. Their pricing is pretty transparent too.
What Do You Get With AWeber?
AWeber packs a LOT of features into each plan. Even the lowest tier comes with:
- A wide variety of Sign-up Form Templates to create the right look and message for your audience.
- Over 700 Email Templates are designed for every device. You’re sure to find one that suits you!
- The Drag-and-Drop Email Builder means you can easily add graphics, videos, text, buttons, images, and headlines. So you can use your brand colors and design every time.
- RSS to Email. Automatically convert your blog RSS feed to emails and send them out to your subscribers.
- Easily Import Subscribers and grow your list.
- Unlimited Image Storage. You can store as many images as you want.
- Email support for the free plan
Step up to the Plus Plan and You Unlock More Benefits
For niche bloggers, the Plus Plan gives you all the core email marketing functionality and extras like landing pages to grow your business.
For the price, you get access to a very complete toolset…
- Automated Emails. You can schedule unlimited emails to be delivered automatically and at specific times to your audience. This is a game changer and drives sales for your business.
- Unlimited email lists
- Email Split testing – find out what’s working and what interests your audience
- Advanced reporting and analytics to save you time and effort
- Unlimited landing pages and advanced landing page features to power up your money-making capabilities
- Unlimited custom segments so you can target specific audiences
Their Unlimited Plan, aimed at big business, adds on dedicated account management, API access, and other premium features.
Is AWeber Worth It?
In my opinion, AWeber is definitely worth the investment for niche bloggers. You get an easy-to-use platform with premium features.
The main benefits of using AWeber include:
- Excellent deliverability to subscribers’ inboxes
- Comprehensive email marketing features
- Great customer support
- Easy-to-use drag-and-drop editor
- Landing page and forms builder included
- Reliable company with over 20 years in business
If you want proven email marketing software that just works, AWeber is a great choice and good value. It takes care of the technical aspects so you can focus on creating great content.
Does Aweber Have a Refund Policy?
Yes, AWeber has a refund policy available. If you’re dissatisfied with the service for any reason, you can request a refund within 30 days of signing up. This applies as long as you haven’t sent over 10,000 emails.
After 30 days, account cancellations can be done anytime, but you won’t get a refund. It’s easy to try AWeber risk-free and get your money back if it’s not the right fit. Just reach out to their customer support within 30 days to request a full refund.
Who Is Aweber For?
AWeber works well for:
- Bloggers
- Small business owners
- Entrepreneurs
- Coaches/consultants
- Churches
- Nonprofits
It’s designed to be easy to use so you don’t need technical skills. The interface is intuitive and simplified for anyone new to email.
If you have a small list of under 5,000 subscribers, Aweber has all you need. It can easily
scale up to 25,000+ too if your list grows.
For very advanced email users, some alternative providers like ActiveCampaign may offer more customization. But AWeber hits the sweet spot for simplicity, ease of use, and power for niche bloggers.
How Does AWeber Compare to ActiveCampaign
AWeber is ideal for small businesses, bloggers, and entrepreneurs who want an easy-to-master email platform focused on deliverability.
Its templates and drag-and-drop builder are simpler to use out of the box compared to ActiveCampaign. AWeber’s main strength lies in email deliverability.
ActiveCampaign, on the other hand, is a complete marketing automation platform with integrated CRM and sales automation features that is perfect for any medium or large business.
It’s more powerful than AWeber, with advanced features such as marketing automation and CRM. However, it lacks a free plan and is more expensive than AWeber.
Overview – Is AWeber Good for Email Marketing?
As we’ve seen, AWeber is one of the best-known email service providers for good reason. It delivers ease of use along with excellent features and support.
While not the cheapest, it is affordable and provides great value for niche bloggers. Aweber takes care of the technical stuff so you can grow your list and engage your subscribers.
In summary, Aweber is a great choice for anyone looking for a trusted, well-rounded email
marketing platform. It can help take your business’s email efforts to the next level!
