Feeling invisible on the internet? You’re certainly not the only one. Yet, what if I told you that the simple answer is hiding in plain sight? It’s time to repurpose your existing content! Transform your blog posts into social media gems, emails, videos, and more. This strategy attracts new visitors and ramps up engagement, and guess what? It’s completely free. Let’s dive into how to promote your website for free and make your online presence felt….
Three Ways to Promote Your Website and Grow Your Business
Here’s a savvy trick to tap into new audiences, boost your SEO, and position yourself as a thought leader in your field. The secret? Simply repurpose your existing website content. This approach is a cornerstone of effective content marketing and a smart way to promote your website.
By crafting new content from your existing posts for various platforms, you don’t just save time and money. You also create an opportunity to promote your website repeatedly through savvy content marketing.
For example, imagine turning your blog posts into engaging videos, informative infographics, or even captivating podcasts. Additionally, you can leverage this content to fuel your social media posts, email campaigns, and more, effectively promoting your website across different channels.
When you repurpose your content, it’s not merely about recycling what’s already there. You breathe new life into it, reaching a fresh target audience and giving your website the visibility it deserves.
Moreover, by backlinking to your website, you enhance your SEO and also gain free promotion and valuable backlinks as others share your content. Let’s explore three powerful strategies to promote your website effectively.
1. Give Your Content a Second Life with Reels and Shorts
Why not create 14-second Facebook and Instagram Reels to showcase your blog? A reel is a short-form video or slideshow, which should be concise and engaging. People have short attention spans so keep it under 30 seconds. This strategy is ideal for promoting your website through video marketing.
FYI: You also have the option on Canva to create YouTube shorts and TikTok videos.
Crafting a reel is a straightforward and cost-free method to draw readers to your website, enhancing your brand awareness. On platforms like Facebook and Instagram, your reel has the potential to reach an extensive audience, expanding your website’s visibility.
Why Create Reels and Shorts?
- They’re FREE! (No ad spend needed)
- Super engaging: Capture attention with quick tips, funny bloopers, or inspiring stories from your blog.
- More eyes on your blog: Reels often get WAY more views than regular posts!
Here’s what Hootsuite says about Reels
“It’s no secret that people love short videos — TikTok’s explosive rise to fame and the popularity of Instagram Reels prove that short clips are compelling and effective.”
Creating a Reel
- It’s super easy to create reels and shorts at Canva. (see video below)
- At Canva you can use one of their templates, and change the photos, videos, and text.
- To repurpose your website content, take the top points from one of your posts or pages and highlight these in a short reel.
- The Canva templates for Facebook and Instagram reels are interchangeable. Thanks to Meta, you can share a single reel across both platforms, streamlining your content promotion.
Video: Create Trending Instagram Reels using Canva: A Simple Guide (15 minutes)
Top Tips if You Want Your Reel or Short to Stand Out
Top Tips if You Want Your Reel or Short to Stand Out
- Use high-quality captivating visuals
- Use strong words
- Text overlays
- Slow motion
- Captions
- Upbeat, happy music
- A Call to Action is crucial. Direct your viewers on what to do next. Whether it’s visiting your website, signing up for your email list, or sharing your content, make your intentions clear to engage your target audience.
- Make sure the setting is ‘Public’ when you share the Reel.
- Use relevant hashtags so they’ll show up in searches
Reels and Shorts offer a budget-friendly solution for bloggers and website owners looking to boost your traffic without breaking the bank.
2. Create Infographics and Share them
Infographics present another visually appealing method to share information. Share them on your social media platforms and in your email newsletters to enhance your website promotion through effective social media marketing.
Canva is also a great place to create infographics!
Don’t forget to include a link back to your website when sharing your infographics. This not only drives traffic back to your site but also aids in building valuable backlinks and link-building efforts.
Tips to Create Powerful Infographics
- Make sure the information is accurate and up-to-date
- Use high-quality images and graphics
- Keep it simple
- Use a call to action
Here’s a simple one I’ve created from an existing post – How to Write an Affiliate Product Review
3. Email Marketing: The Secret Weapon for Growing Your Business
How to promote your website for free? Email marketing is a powerful tool here. It’s also a more personal touch. Since you communicate directly with your audience.
You can send your audience regular updates about your content. You can also create short e-books. Offer these for free to encourage people to sign up.
Love them or hate them, pop-ups work here to gain more subscribers, serving as an effective lead-generation tool. This strategy is a part of how to promote your website effectively through email marketing.
You can easily measure opens and clicks with your e-mail service. ActiveCampaign and Aweber are both popular e-mail services.
In your E-mails
- Start with a strong subject line
- Keep your e-mails short and sweet
- Use visuals
- Offer something of value, e.g. a free e-book
- Include a clear call to action, e.g., click on the link to your website post, product, or service, to promote your website more efficiently.
With email marketing, you can engage your target audience, drive traffic to your website, and grow your business, making it a cornerstone strategy in how to promote your website.
Content Marketing Tutorial: 19 Ways To Repurpose Content For Maximum Visibility & Reach
Repurpose Your Website Content to Reach New Heights
Hi Friends! I hope you’ve gained insight and tips into How to Promote your Website for Free. Use the right tools, such as Canva, social media and e-mail marketing.
Implement the tips we discussed and you’re on your way! Remember to stay consistent and measure your progress. With effort and creativity, you can grow your website and achieve your online goals.
Feel free to share your own ideas and if you have any questions, pop them in the comments below. I will get back to you ASAP.
Check out my latest value-packed posts about niche research and affiliate marketing to help your business progress. Please share if you think this will help your friends and networks.
Determined to help you succeed, Alisa 🙂